There are several emerging disruptions that, as a pharma marketer, you can’t afford to ignore. These trends are artificial intelligence (which includes machine learning and email automation), personalization as an approach to marketing, digital therapeutic apps and sensors, and telehealth and remote care.

Typically, a pharma marketing strategy is carefully devised, by collecting relevant research data and garnering an understanding of the current market space. It used to be that the marketing message was meant to assume the needs of physicians, and spoke to how the product or service benefited those needs.