Clinical trials often get a bad rap, but the reality is that clinical research is important and should be viewed as favorable. The challenge is getting potential participants, and sometimes even healthcare providers (HCPs), to think differently about clinical trials through clinical research awareness.

For pharma reps, there is a historic battle to gain access to targeted physicians. And with a growing number of patient appointments packed into each day, reps can expect even stiffer waiting room competition and tighter restrictions on physician access.