Traditionally, pharma has engaged with stakeholders during physical meetings to seek input. In today’s environment, however, healthcare providers are less and less inclined to travel across the globe for a 1- or 2-day meeting. This puts pharma companies under pressure, as filling meetings with their top-tier stakeholders becomes a challenge. Fortunately, the internet has continued […]

As a provider of oncology insights for the life sciences industry we know that social media can contribute to having successful events. By adopting social media best practices, hosts can rally their attendees, increase affinity, stimulate engagement, and sustain the event buzz long after the event has finished. Let me share the key 3 steps […]