After some of the important 2019 conferences have come to an end, it’s time to reevaluate your product’s or corporate messaging and decide how it fits within the trending insights and newsworthy industry knowledge you gathered from your experiences. Learning about the appropriate evolution of your marketing message post-congress is key to maintaining its buzz—from […]

In today’s fast-paced world, it can be hard to schedule in-person meetings with stakeholders. Yet medical companies face more pressure than ever to connect with stakeholders, or risk missing out on valuable networking opportunities. Virtual collaboration platforms have emerged to help fill this gap. Savvy marketers can now use modern technology to meet stakeholders with […]

When life science companies visualize their ideal key opinion leaders (KOLs) for cancer treatments, they typically think of oncologists and/or hematologists. But in their rush to connect with skilled physicians, many pharmaceutical companies in the United States overlook a vital resource: the rest of the oncology care team. Cancer patients don’t receive care from an […]

Key opinion leaders (KOLs) are important to pharma, as they lend a qualified and esteemed voice to your brand strategy. While industry regulations provide substantial hurdles for pharma communications, KOLs have better engagement with larger physician networks. Traditionally, the value of KOLs was in their ability to move a market. Although this fact hasn’t changed, […]

Exciting new developments emerge from the oncology and hematology fields constantly. While many changes unfold over time, some announcements, new discoveries, and novel products are unveiled at annual conferences. Major oncology conferences include those of the European Society for Medical Oncology (ESMO) and the American Society of Clinical Oncology (ASCO). Important hematology conferences include the […]

At Aptitude Health, we strive to understand patterns of care that affect cancer patients not enrolled in clinical trials. We identify factors influencing prescribing habits that shape best practices and essentially get to the why. CASES Summits are regional events where approximately 60 oncologists and hematologists from large community practices along with leading scientific experts […]

The fields of oncology and hematology are fast-paced. New studies are published every day, offering fresh information and insights into diseases and treatments. This emerging research changes the landscape of medical information on which clinicians base their decisions. In addition, doctors’ experiences and collaborations within clinics and hospitals evolve over time. This progression impacts how […]

Traditionally, pharma has engaged with stakeholders during physical meetings to seek input. In today’s environment, however, healthcare providers are less and less inclined to travel across the globe for a 1- or 2-day meeting. This puts pharma companies under pressure, as they continue to have a need for insights into treatment patterns, and filling meetings […]

At Aptitude Health, the daily project portfolio for the Medical Publications team is extremely diverse but boils down to one thing: Effectively communicating the clinical relevance of our clients’ products. Such communication requires well-researched content that is of high quality, accurate, and up to date with the newest medical developments. With all the available articles, […]